Being Counted: Canada’s First Race-Based Audience Survey signals market opportunities and data gaps

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Joan Jenkinson, Executive Director, BSO
Lindsay Valve, lead researcher, BSO
Adam Garnet Jones, Director of TV Content and Special Event, APTN
Lia Marin, Director of Development for Drama, CBC

Live from the 2022 Banff World Media Festival, watch a provocative and illuminating panel discussion of the Black Screen Office’s ground-breaking Being Counted: Canadian Race-Based Audience Survey results.

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